Publications

If you have an abundance of data, but no idea what to do with it, this book was written for you! Packed with examples from an array of industries, this introductory text provides you with excellent starting points and practical guidelines to begin data mining today. The author encourages you to think of data mining as a process of exploration rather than as a collection of tools to investigate data. In that way, you choose the methods that will extract the most information from your data, and, while there are no right answers to investigating data sets, there are many questions that can be asked to produce meaningful results. Each answer then creates a path that helps you drill down to explore the data fully. It is up to you to determine what is of interest and what is important to analyze.

For more details including the table of contents, sample chapter and ordering information, please visit:

www.sas.com/apps/pubscat/bookdetails.jsp?catid=1&pc=59829