Briefs

By Andy Chen | April 11, 2007

From the first time its international expansion was mentioned nearly two years ago, behavioral targeting has gone a long way in its growth outside the U.S. market.

Revenue Science secured credibility and recognition in the U.K. Tacoda announced and launched an international expansion plan. And a number of large ad networks such as Advertising.com and Blue Lithium have all leveraged the increasing growth of this advanced data-based targeting platform to establish themselves in Europe's blossoming online market.

It is no wonder then that Europe, the second largest online advertising marketing in the world (after the US), would adopt behavioral targeting.

WunderLOOP, a company headquartered in Luxembourg with its head office in Germany, is one of the newer players in the behavioral targeting space to gain attention in Europe. Chaired by Michael Kleindl, co-founder and former CEO of AdLink, a large pan-European ad network, WunderLOOP recently announced the formation of its advisory board, which consisted of industry heavyweights across agencies, publishers, and business consultancies. The company has naturally raised a few eyebrows of those who religiously follow the development of behavioral targeting.

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