Publications

Mining the Talk: Unlocking the Business Value in Unstructured Information

http://miningthetalk.com

by Scott Spangler; Jeffrey Kreulen

Synopsis:

In Mining the Talk, two leading-edge IBM researchers introduce a revolutionary new approach to unlocking the business value hidden in virtually any form of unstructured data -- from word processing documents to websites, emails to instant messages.

The authors review the business drivers that have made unstructured data so important -- and explain why conventional methods for working with it are inadequate. Then, writing for business professionals -- not just data mining specialists -- they walk step-by-step through exploring your unstructured data, understanding it, and analyzing it effectively.