KDnuggets : News : 2007 : n18 : item3 < PREVIOUS | NEXT >

Features

From: Vincent Granville
Date: 15 Sep 2007
Subject: Click fraud detection contest

This data mining contest could be of interest to KDNuggets readers:

Uncover Criminal Activity in a Real Fraud Case and win a Sr. Fraud Analyst position.

The purpose of the contest is to identify a particular type of highly sophisticated fraud that appeared in a pay-per-click advertising program. The fraud targeted one advertiser only. Participants providing an interesting answer will be invited to apply for a Sr. Fraud Analyst position with Authenticlick. The small spreadsheet with the fraudulent click data can be downloaded here.

Your answers should be emailed to vlg @ datashaping.com.

The two questions are

  • Why are these clicks fraudulent?
  • What type of click fraud is it?

You can check references such as our click scoring blog to help you answer the questions.

URL: http://datashaping.com/contest14005.shtml

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KDnuggets : News : 2007 : n18 : item3 < PREVIOUS | NEXT >

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