Briefs

Posted by Caroline McCarthy, CNET Blog

Earlier this week I spoke with representatives from Networked Insights, a Madison, Wisc., company that tracks social network data and works it into analytics and "customer intelligence" for clients. It's a niche that might raise a few eyebrows for its watching-your-every-move nature, but let's face it--there are search analytics and blog analytics, so we shouldn't be a bit surprised that social network analytics are starting to take off.

Networked Insights is set to announce Wednesday that it has relaunched its Customer Intelligence Platform, an interface that clients can use to gauge what members of social-media sites like MySpace or Twitter are saying about its brands and their competitors. It goes as far as to measure the "influence" of a given community member--think about the effect that a Robert Scoble or a Jason Calacanis has on Twitter, for example. In addition, the company can build social-media applications for clients' Web sites to track what members are saying.

Networked Insights obtains third-party social network data through mining public social networks (profiles, feeds, and the like) as well as working with three external companies (representatives declined to name them) that sell social data.

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Networked Insights allows social data mining