Jobs

Digitas is the first global interactive agency network, leading a new generation of creative marketing and media agencies designed to unleash the full possibilities of a digital age.

We help leading global brands build enduring relationships with their customers by bringing together strategy, creative and technology across all marketing channels, particularly in new and emerging digital media channels. We help our clients find new ideas that earn customer engagement through valuable and motivating experiences and new ways of being responsive to customers across channels and over time. We are committed to our clients, inspired by their customers, excited by change, and fueled by a passion for collaboration and bold invention.

As one of the fifteen largest marketing services firms in the world, Digitas offers a wealth of exciting career opportunities. Using a unique approach to integrate strategy, technology, creative, digital and direct marketing, we conceive, enable and execute innovative ideas that knock the socks off prominent Fortune 200 companies. We owe our success to none less than the phenomenal people we hire and develop who make it all happen. That�s why we are dedicated to building a culture based on inspiration, team accomplishment and career development and why we are delighted to be ranked #3 among the Top 50 �Best Places to Work� by the Boston Business Journal.

If you�re interested in making your clients successful, inspiring co-workers to new heights, and improving even the most dramatic results, we have a home for you. If thoughts of pioneering the latest marketing trends and technologies get you revved up; if you are inspired by working among the best in the field, you are destined to join the Digitas team. Whether you are or aspire to be a growth strategist, a marketing marvel, a wiz with numbers, a promotions phenomenon or an artful designer, we hope you�ll consider bringing your talents to Digitas, where the creative, the passionate and the motivated build the career they were meant to have.

Digitas is a member of the Paris-based Publicis Groupe S.A., the world's fourth largest communications group and second largest media counsel and buying group, with main subsidiaries including world renowned brands such as Saatchi & Saatchi, Starcom Mediavest, Leo Burnett, Zenithoptimedia and Bartle Bogle Hegarty.

Strategy & Analysis Group
The Digitas Strategy & Analysis Group is responsible for driving strategic thinking and economic insight across multiple client engagements. Specifically, we:

• Discover new paths for growth by uncovering and developing new segments, products, and channels
• Optimize budget and programs through test-and-learn, discipline, innovation and analysis to get the best possible return on the marketing investment
• Lay the Strategy foundation for companies just starting to develop relationship marketing capabilities
• Collaborate with creative, media, marketing and technology to build a robust marketing strategy for the client

• Participates in and/or drives the design and development of online measurement solutions
• Guides project teams in delivering measurement strategy and infrastructure needs
• Develops clients� web measurement strategies and reporting of key business metrics for multiple audiences including client senior management
• Designs, generates and manages reporting frameworks that provide insight as to the performance of clients� website and/or drive to site online (interactive) marketing programs
• Provides insights and develops recommendations based on measurement reporting and analysis and where appropriate to improve business, website and/or marketing program performance and support forecasting efforts
• Manages external vendors
• Analyzes and interprets information from multiple data sources as needed (database, research and syndicated) through knowledge and application of various quantitative methods
• Provides leadership and direction to Analysts and Senior Analysts on all aspects of client deliverables
• Maintains functional expertise in database marketing, integrated channel marketing (including online based channels such as websites, banners, email and search), analytical tools, techniques, and other infrastructure requirements

• Proven experience with attitudinal measurement tools such as Dynamic Logic and Insight Express, database marketing and web analytics
• Thorough understanding of online (web) metrics, hands-on experience with tools of trade, and knowledge of various web measurement technologies such as:
  • Website traffic analytics software (tagging and log file based) such as WebTrends, WebSideStory (HitBox/HBX), CoreMetrics, Omniture SiteCatalyst, Urchin, Visual Sciences, IBM SurfAid
  • Ad serving platforms such as DoubleClick/DART, Poindexter, BlueStreak/Ion, Mediaplex/MOJO, Atlas
  • Paid search engine marketing data sources such as Google, Overture/Yahoo, Did-It and GoToast
• Experience in website analysis and knowledge of infrastructure requirements to deliver measurement solutions
• Bachelor�s Degree, preferably in marketing, communications, mathematics, or economics
• MBA or other relevant advanced quantitative degree a plus
• In-depth knowledge of integrated marketing and customer relationship management disciplines
• Possession of excellent written, oral communication, project management and presentation skills
• Ability to utilize Access, SAS or SPSS, SQL, Strata or other database packages a plus
• Prior experience in client-facing roles
• Mentorship and coaching skills can be desirable when called upon to develop and guide a small team composed of Analysts and Senior Analysts
• Flexibility to travel

Contact:

or email to kwilcox@digitas.com