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First Ever Public Study Concerning Business Oriented Social Network Giant LinkedIn.com

Stamford, CT - November 5, 2008 - In the real world, different business people conduct business differently with their own strategies and tactics. Online, business people use Social Network Services (SNS), like the highly popular professional networking site LinkedIn, very differently too.

According to Anderson Analytics, the company that conducted the study in partnership with LinkedIn.com, using state of the art predictive analytics software from SPSS Inc., LinkedIn users tend to fall into four major types:

• "Savvy Networkers" (est. 9 million) are likely to have started using social networking earlier than others, are more tech savvy, and more likely to be active on other SNS sites like Facebook. Savvy Networkers have the most connections (61 on average) and are more likely than other segments to use LinkedIn for a wide variety of purposes other than job searching.

• "Senior Executives" (est. 8.4 million) are somewhat less tech savvy and is using LinkedIn to connect to their existing corporate networks. They have power jobs which they are quite content with, and are likely to have been invited by a colleague and then realized how many key contacts were on the site and started building connections (32 on average).

• "Late Adopters" (est. 6.6 million) are likely to have received numerous requests from friends and co-workers before deciding to join.

• "Exploring Options" (est. 6.1 million) may be working, but are open and looking for other job options often on CareerBuilder.com

For more information, please visit http://www.andersonanalytics.com