KDnuggets : News : 2009 : n02 : item3 < PREVIOUS | NEXT >

Features


Subject: Analytics surpassing Data Mining ?

The term "analytics" has exploded in popularity after the introduction of "Google Analytics" in Dec 2005. It surpassed "data mining" in popularity, and has continued to climb since.

data mining 
1.00
  
analytics 
2.70
Data Mining vs Analytics, Google Trends

See Google Trends: data mining, analytics (global)

A similar picture is seen for USA-only searches.

Why are "Analytics" so popular?

Google Analytics accounts for about half of "analytics" searches.


Google Trends:
analytics 
1.00
  
google analytics 
0.44
Analytics vs Google Analytics, Google Trends

Note how closely the peaks and valleys of "analytics" mirror those of "google analytics".

Related terms: web analytics, business analytics, predictive analytics are only a small fraction of "analytics" searches.

What do you think is the relationship between analytics and data mining?

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KDnuggets : News : 2009 : n02 : item3 < PREVIOUS | NEXT >

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