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Survey Results: Companies Worldwide Attaining Positive ROI, Decision Automation and Strategic Insights With Predictive Analytics Technology

SAN FRANCISCO, CA--(Marketwire - February 11, 2009) - Today the Predictive Analytics World conference announced the results of its survey of current and future users of predictive analytics software and services, vendors and consultants. The survey findings indicate a widespread move toward predictive analytics technology in order to guide better business and marketing decisions. According to the survey, the vast majority of those who have already deployed predictive analytics are experiencing increased ROI from online channels.

The Predictive Analytics World survey was designed to discover how companies are currently using or plan to use predictive analytics technology in the future, what applications are most important across verticals as well as the primary motivations and expectations for deploying the technology. Of the respondents who indicated they were from corporate, non-profit or government organizations, 51.5 percent have never deployed predictive analytics. However, roughly 85 percent have plans to do so within the next five years, with 51.5 percent planning to do so in the next six months.

The top three reasons current and future users gave for implementing predictive analytics are: to obtain strategic insights (75 percent); achieve decision support (57.1 percent); and enact decision automation (46.4 percent).

Here is complete analysis of the survey results.

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