Briefs

Forbes, by Taylor Buley, 02.15.09

The popular messaging service plans to make money from selling analytics and other services.

BURLINGAME, Calif. - Sitting inside a conference room at Twitter, BlackBerry in hand, Kevin Thau is all business.

In his first interview since taking charge of the San Francisco technology company's mobile business development a month ago, Thau is confident that cellphones will play a crucial role in helping the messaging service make money. (See "MetaData: Twitter's New BizDev Guy.")

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Thau says Twitter is developing a range of analytics and metrics products and services built around the information contained in "tweets," the e-mail and text messages that pass through its platform. "We can measure the tweets," he says. "We're trying to figure out what are the appropriate metrics around engagement and how to convey those."

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