Briefs

Distributed video marketing campaigns now easier to manage

Rodney Gedda 23/03/2009 10:01:00

Sydney-based video technology company Vquence has launched a social video metrics product dubbed VQmetrics aimed at making sense of social video marketing.

The SaaS product is a tracking tool for viral video marketing campaigns and can perform data analysis on online video statistics.

According to Vquence founder, Dr Silvia Pfeiffer, a video is 50-times more likely to rank on the first page of Google search results than other content.

"It is therefore imperative for every product, brand, and marketing campaign to have a social video element," Pfeiffer said.

Pfeiffer, a former CSIRO research scientist, said other social video networks like MySpace.TV, Dailymotion, or Vimeo, should also be included in marketing campaigns as their audiences are more focused.

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