Briefs

April 14, 2009 - 3:37pm ET | By Pete Wylie

Visible Measures, an online video analytics firm based in Boston, reported Tuesday that it has entered into a comprehensive agreement with MySpace to measure the site's traffic and audience engagement. Visible Measures said it will help advertisers and content providers get visibility into campaign performance and content effectiveness.

"MySpace is a global leader and a premiere video-sharing destination that is relied upon by many leading brand advertisers," said Brian Shin, founder and CEO of Visible Measures. "As we look to help MySpace capitalize on their unique value proposition, we are excited to expand our relationship with them and enable their content providers and advertisers to be even more successful on MySpace."

Read more.