Features

At M2009, attendees will learn how to uncover the market trends and customer behaviors hidden in their company's data. Hosted by SAS, the 12th annual M2009 Data Mining Conference will take place October 26-27 at Caesars Palace in Las Vegas. M2009 brings together more than 700 data mining professionals and the top speakers from business, government and academia. Learn best practices and new techniques through six keynote presentations, more than 30 session talks, hands-on training and workshops.

Keynote speakers and abstract titles include:

• Bart Baesens, Katholieke Universiteit Leuven and University of Southampton
  Data Mining in the Financial Services Industry: Change We Need
• Michael Berthold, University of Konstanz
  Don't Bore Your Expert: How to Interactively Learn Classifiers from Unlabeled Data
• John Elder, Elder Research Inc.
  The High ROI of Data Mining for Innovative Organizations
• Manfred Krafft, University of Münster
  Optimal Design of Mailing Campaigns - Insights from a Series of Studies
• Kim Larsen, Charles Schwab & Co
  Net Lift Prediction Models: How to Maximize Marketing Impact and What Data Miners Can Learn from Presidential Campaigns
• Will Neafsey, Ford Motor Company
  Strategic Marketing Analytics During Turbulent Times

• CRM Segmentation and Clustering Using SAS® Enterprise Miner™
• Predictive Modeling with SAS® Enterprise Miner™: Practical Solutions for Business Applications