Briefs

Neolane and KXEN Partner to Provide New Predictive Capabilities for Marketing Campaign Automation

NEWTON, Mass. & TWICKENHAM, United Kingdom, Sep 01, 2009 (BUSINESS WIRE) -- KXEN, the Data Mining Automation Company and enterprise marketing software provider Neolane today announced a new "one click" predictive capability for the Neolane marketing automation platform that is powered by KXEN's next generation data mining technology.

Neolane provides the only enterprise marketing software specifically designed to manage, automate and optimize programs across traditional and emerging channels including direct mail, email and mobile. Forging a global technology alliance between the two companies, KXEN's data mining automation technology has been seamlessly integrated into the Neolane marketing platform. Users only need to click a single button in the Neolane workflow to incorporate powerful and rapid predictive functionality into their cross-channel marketing campaigns. As a result, marketers can target and personalize offers more intelligently and improve the relevance of inbound and outbound messages to customers.

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