KDnuggets : News : 2009 : n18 : item36 < PREVIOUS | NEXT >

Briefs

Adobe Systems agrees to acquire analytics firm Omniture for $1.8 billion

Adobe Systems Inc., a leader in online content technology widely used by online retailers, has agreed to acquire Omniture Inc., a major provider of web analytics and web content optimization applications in a cash-for-stock deal valued at about $1.8 billion.

Top executives of the two companies say combining their technologies will improve their offerings for web retailers and advertisers and online marketing networks.

Read more.

Bookmark using any bookmark manager!


KDnuggets : News : 2009 : n18 : item36 < PREVIOUS | NEXT >

Copyright © 2009 KDnuggets.   Subscribe to KDnuggets News!