| KDnuggets : News : 2009 : n18 : item36 | |
BriefsAdobe Systems agrees to acquire analytics firm Omniture for $1.8 billionAdobe Systems Inc., a leader in online content technology widely used by online retailers, has agreed to acquire Omniture Inc., a major provider of web analytics and web content optimization applications in a cash-for-stock deal valued at about $1.8 billion. Top executives of the two companies say combining their technologies will improve their offerings for web retailers and advertisers and online marketing networks. Read more. |
| KDnuggets : News : 2009 : n18 : item36 | |
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