KDnuggets : Newsletter : 1999 Issues : 99:07 Contents :

KDnuggets 99:07, item 8, Positions:

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Date: Thu, 18 Mar 1999 12:31:42 -0600
From: Thomas D. Lacki tlacki@carlson.com
Subject: Minneapolis, MN: Manager, Measurement and Analysis at Carlson Marketing Group


Carlson Marketing Group (CMG), one of the world's largest relationship
marketing companies, serves clients through more than fifty offices in
twenty-one countries. Ranked the fifteenth largest agency brand in the
world and the largest marketing services agency in the United States by
Advertising Age magazine, CMG helps global Fortune 1000 clients improve
their sales and profits. We deliver these results by designing and
executing marketing strategies that create and strengthen relationships
with employees, channel partners, and consumers.


As a highly visible member of the Measurement and Analysis Department, you
will work together with other world-class professionals to make significant
contributions in planning and analyzing our clients' marketing programs.
Key accountabilities include the following:

        o Development of world-class measurement and analysis strategies
          involving segmentation, predictive modeling, profiling, and
        o Identification of actionable data-based marketing insights
        o Authoring measurement and analysis business proposals, and
          personally driving their sale by presenting these solutions to
          senior client management
        o Performing hands-on advanced multivariate data analyses

These positions are located in our Minneapolis, Minnesota (USA)


We are selectively hiring individuals who possess the following key

        o Advanced degree with a concentration in statistics, mathematics,
          or economics
        o Five or more years of progressive applied experience in
          quantitative marketing analysis roles, preferably within a
          consulting or agency environment
        o Comprehensive familiarity with information technology, including
          relational database management systems and marketing information

A high degree of marketing savvy, business acumen, and truly outstanding
communication skills are required in addition to demonstrated quantitative
and technical excellence.


We offer a professional and collaborative environment with competitive
compensation and excellent benefits. Send your resume and salary
requirements to: Dr. Tom Lacki, Mail Stop 8232B, Carlson Marketing Group,
Carlson Parkway, P.O. Box 59159, Minneapolis, MN 55459-8232. E-mail:
tlacki@carlson.com. Equal Opportunity Employer

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KDnuggets : Newsletter : 1999 Issues : 99:07 Contents :

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