Date: Mon, 19 Jul 1999 17:49:49 -0500 From: Glynis Gibson glynis@gibsoncommunications.com Subject: Data Mining Consortium Develops Predictive Modeling Open Standard Editorial Contacts for DMG: Marc Fienberg Lisa McComb Magnify, Inc. Gibson Communications, Inc. 312-214-1420 630-231-0114 marcf@magnify.com lisa@gibsoncommunications.com Data mining consortium develops predictive modeling open standard to enable model sharing between different vendors' applications CHICAGO - July 19, 1999 - The Data Mining Group (DMG), a consortium of technology organizations, today announces the first version of an XML-based open standard for defining predictive models. Marking an industry first, the Predictive Modeling Markup Language (PMML) provides a quick and easy way for companies to define predictive models and share models between compliant vendors' applications. The founding consortium companies include: Magnify, Chicago; SPSS Inc., Chicago; Angoss Software Corp., Toronto; NCR Corp., Dayton, Ohio; and the National Center for Data Mining (NCDM) at the University of Illinois at Chicago (UIC). DMG founders invite other vendors and interested parties to participate in the proposed W3C standards initiative. First developed by NCDM and then revised and enhanced by the DMG, PMML is an XML-based language providing applications a vendor-independent method of defining models so that proprietary issues and incompatibilities are no longer a barrier to the exchange of models between applications. Predictive models express the patterns of information discovered in data mining, which companies then may use to develop specific strategies from which they can realize increased profitability. "PMML will allow a simplified, open exchange of predictive models between differing vendor's applications," said Robert Grossman, director of the NCDM and president of Magnify, Inc. "It will allow users to develop models within one vendor's application, and use other vendors' applications to visualize, analyze, evaluate or otherwise use the models. Previously, this was virtually impossible, but with PMML, the exchange of models between compliant applications now will be seamless." "Standardizing model descriptions could open up the industry as HTML did when it became the language of the Internet," said Aaron Zornes, executive vice president and director of the Application Delivery Strategies service at leading industry research firm, Meta Group, Inc., Stamford, Conn. "We're pleased that what started out two years ago as an idea in our lab is now an emerging standard in the field," said Stuart Bailey, senior engineer at NCDM. More on the founding companies Magnify, Inc. provides highly-accurate predictive modeling solutions for companies in the financial services, insurance and e-commerce industries. The company's comprehensive software suite instantaneously implements predictive modeling solutions within a client's existing data infrastructure, helping to improve performance and profitability faster than traditional methods. The privately-held, venture-backed company is headquartered in Chicago. For more information on Magnify, visit the company's web site at http://www.magnify.com/. SPSS Inc., Chicago, is a leader in business intelligence, especially data mining, as well as three vertical markets: survey/market research, quality improvement and scientific research. SPSS products and services transform organizations by helping users leverage information to grow revenues and improve processes. Today, more than 250,000 organizations use SPSS desktop analysis software to create and distribute information for better decision making. For more information on SPSS, visit the company's web site at http://www.spss.com/. Angoss Software Corp., Toronto, is a well-respected data mining application developer. The world's most successful enterprises use ANGOSS data mining solutions to make better business decisions every day. ANGOSS is best known as the developer of KnowledgeSTUDIO and KnowledgeSEEKER, leading data mining software applications, and recently released to beta distribution KnowledgeExcelerator and KnowledgeAccess, data mining add-ins for Microsoft Excel and Microsoft Access. For more information on Angoss, visit the company's web site at http://www.angoss.com/. NCR Corp., Dayton, Ohio, is a recognized world leader in data warehousing solutions. Helping businesses gain new insights, NCR's Teradata provides industry-leading performance, unlimited scalability from 10 gigabytes to more than 100 terabytes and the lowest administration requirements of any database on the market. For more information on NCR, visit the company's web site at http://www.ncr.com/. The National Center for Data Mining (NCDM) at the University of Illinois at Chicago (UIC) serves as a national resource for research, knowledge transfer and standards development in data mining and data intensive computing. For more information on NCDM, visit the center's web site at http://www.ncdm.uic.edu/. More on the Data Mining Group The Data Mining Group has applied for W3C working group classification. More information about PMML Version 1.0 and becoming PMML compliant is available from the Data Mining Group at http://www.dmg.org/, from Magnify by calling Marc Fienberg at 312-214-1420 or by visiting Magnify's web site at http://www.magnify.com/. 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