Date: Mon, 02 Aug 1999 18:25:14 +0000 From: Jesus Mena jmena@webminer.com Subject: Web Mining for Marketers When: November 3, 1999 Where: Loews New York Hotel 569 Lexington Avenue @ 51st Street Price: $495 Registration: http://www.webminer.com/bootcamp.htm Increasingly the first point of contact between a customer and a company is at their website -- where a staggering amount of behavioral consumer data can be collected. The Web provides companies an unprecedented opportunity to mine customer behavior hidden since the dawn of commerce. Learn in this intense tutorial how to mine web data for cross selling, product affinities, customer profiling and relational marketing. Learn about the latest products and services, technologies and techniques for the segmentation, clustering, profiling and modeling of web data. Case studies will be presented showcasing best-of-breed web mining solutions. Lead presenter is Jesus Mena author of "Data Mining Your Website." Register early the last bootcamp sold out. http://www.webminer.com
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