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Jan 10, 2000. Internet software maker Vignette (Nasdaq:VIGN) said it has agreed to buy marketing software maker DataSage in a stock deal worth $555 million.

Under the terms of the agreement, Vignette will acquire 100 percent of the outstanding stock and assume all stock options of DataSage in exchange for approximately 3.16 million shares of Vignette common stock.

According to CNET, the acquisition shores up Vignette's customer list with a slew of players in the e-commerce, financial services, communications and retail industries, including Amazon.com, Drugstore.com, Outpost.com and Sears Roebuck, the company claims.

DataSage's products are designed to handle customer interactions with businesses and provide profitability analysis of customer segments and of individual customers. For example, businesses can analyze purchase and click-stream data of targeted marketing efforts and email campaigns, direct mail and site personalization.

Vignette makes publishing and personalization software for e-commerce and other large Web sites.

See http://yahoo.cnet.com/news/0-1006-200-1518972.html?pt.yfin.cat_fin.txt.ne

and http://www.vignette.com/CDA/Site/0,2097,1-1-30-72-407-1107,FF.html

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