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Leaders in Personalization and Applied Analysis Combine To Create First Comprehensive Realtime eMarketing Solution

NEW YORK, Jan. 17 /PRNewswire/ -- Net Perceptions, Inc. (Nasdaq: NETP - news), the leading supplier of realtime personalization solutions, today announced that it has signed a definitive agreement to acquire privately held KD1, Inc. (Knowledge Discovery One, www.kd1.com), the leader in building advanced data analysis solutions for multi-channel and dot.com retailers.

Under the terms of the agreement, Net Perceptions will issue approximately 2.24 million shares of its common stock (worth about 116 Million at the time of the agreement). Upon completing the acquisition, Net Perceptions expects that it will have more than 280 employees, including KD1's 60 employees.

This acquisition combines Net Perceptions' market-leading, realtime recommendation technology with KD1's ability to analyze and integrate vast amounts of customer information. KD1's analysis of customers, products and promotions allows retailers to optimize their merchandise assortment, marketing tactics and pricing strategies. This sets the stage for what Net Perceptions does best -- building on this knowledge in realtime to provide the most accurate delivery of personalized recommendations across all customer touch points, including call centers, point-of-sale, kiosks and Web sites.

``We believe this combination sets a new standard for retailers both on-line and off-line,'' said Steven Snyder, president and CEO of Net Perceptions. ``KD1's retail eMarketing suite solves the problems that matter most to retailers in both merchandising and advertising. KD1 is exceptional at providing retailers with the ability to understand behavior-based segments, such as most valuable customers, those at-risk and bargain hunters. That power is now combined with Net Perceptions' award-winning solutions to give retailers the ability to make realtime, one-to-one recommendations to customers on the Web, in call centers, via e-mail or in the store.''

for more details, see http://www.netperceptions.com

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