Date: Tue, 15 Feb 2000 09:41:39 -0500 (EST)
From: Gregory Piatetsky-Shapiro gps
Subject: Yesmail to use MAGNIFY's Pattern technology
CHICAGO--(BUSINESS WIRE)--Feb. 15, 2000-- Permission e-mail marketing leader to leverage Magnify's PATTERN technology for increased response rates Magnify, Inc., a leading provider of real-time, one-to-one personalization solutions for e-commerce companies, today announced that yesmail.com, the premier outsourcer of permission e-mail marketing technologies and services, will use Magnify's PATTERN for E-Commerce software to enhance personalized e-mail targeting to its database of more than six million people. Through this enhancement to its personalized e-mail targeting, yesmail.com expects to increase response rates to its permission e-mail offers, translating into more sales for customers of the company's YesMail products and services. For more information, see http://www.magnify.com/.
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