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     CHICAGO--(BUSINESS WIRE)--Feb. 15, 2000--

       Permission e-mail marketing leader to leverage Magnify's
           PATTERN technology for increased response rates

     Magnify, Inc., a leading provider of real-time, one-to-one
personalization solutions for e-commerce companies, today announced
that yesmail.com, the premier outsourcer of permission e-mail
marketing technologies and services, will use Magnify's PATTERN for
E-Commerce software to enhance personalized e-mail targeting to its
database of more than six million people. Through this enhancement to
its personalized e-mail targeting, yesmail.com expects to increase
response rates to its permission e-mail offers, translating into more
sales for customers of the company's YesMail products and services.

For more information, see http://www.magnify.com/.

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