KDnuggets : News : 2000 : n07 : item14

Jobs

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Date: Thu, 30 Mar 2000 09:58:40 -0800
From: Don Eblen deblen@adknowledge.com
Subject: Palo Alto, CA: Manager, Marketing Analytics at Adknowledge
DEPARTMENT:  eAnalytic Services
REPORTS TO:   VP eAnalytics

POSITION SUMMARY:
Key manager who will drive the delivery of AdKnowledge�s eAnalytics
offering.  This position will lead the team that performs all analysis
and any modeling for AdKnowledge advertiser/agency clients.

Essential  Duties and Responsibilities Other duties may be assigned.
� Manage and grow the team of database marketing analysts and
statisticians.
� Interface with senior marketing and research managers at clients to
understand their needs, and translate those into how AdKnowledge
analytics can help
� Scope, price and deliver customer reporting requests and analytic
projects for clients.  Analysis projects range from custom reports built
in an OLAP tool, to statistical analysis.
� Work with internal marketing team to define and produce research
studies on online marketing effectiveness for use with clients and in
public relations.
� Define systems requirements and development efforts required to
support analytic projects.
� Work closely with Adknowledge product managers to assure future
reporting products and database systems adequately support sophisticated
analytics.
� Work closely with Engage�s consumer profile database team to leverage
the Engage knowledge database of over 40 million user profiles.

 Qualifications:
� To perform this job successfully, an individual must be able to
perform each essential duty satisfactorily.  The requirements listed
below are representative of the knowledge, skill, and/or ability
required.  Reasonable accommodations may be made to enable individuals
with disabilities to perform the essential functions.

Experience Necessary
� Must have analytic, managerial and customer relations skills.
� Minimum 8 years professional experience.
� Significant experience working with customers on custom projects
� Significant experience database marketing, marketing science and/or
data analysis.
� Experience in data mining and with very large databases a plus.
� Internet and internet marketing experience preferred.

 Education
� Advanced degree in a quantitative analysis or related field required

 Computer and Automated Office Equipment Experience Required
� Proficient in Microsoft Office package.

Please E-mail,  fax or mail  resume to:

E-mail: jbaker@adknowledge.com

  Adknowledge Inc.
  1808 Embarcadero Raod
  Palo Alto, CA 94303
  Attn:  John Baker
           Staffing

  Fax: 650-842-0665



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KDnuggets : News : 2000 : n07 : item14

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