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Following acquisition of KSP by Xchange (formerly Exchange Applications),
-- see http://www.kdnuggets.com/news/2000/n07/i1.html --
I am pleased to announce the creation of an eCRM
Analytics group within Xchange.  The eCRM Analytic Group is a
world-class team that includes some of the best-known analytics and
data management professionals, including Steve Gallant and Dorian
Pyle.  The Group is led by Gregory Piatetsky-Shapiro.

The eCRM Analytics Group is offering services in the areas of
Behavior-based Customer Segmentation, Customer Acquisition, Next-Best
Product Cross-Sell, Retention Modeling, and Web Mining.  We have a
robust and disciplined methodology supported by over one hundred
analytic components that allow us to develop models quickly and
efficiently.

We can deliver the results in a service bureau/ASP mode or deploy a
full, integrated solution using the Xchange Suite.

Take the "Xchange 7" test to gauge your abilities in eCRM Analytics:
 	Do you know the value of each customer ?
 	Do you know your customer segments?
	Do you know which prospects to target for maximum campaign value?
 	Do you know the next best product to offer to each customer?
 	Do you know which customers are likely to leave and why?
 	Do you get full value from your web data?
	Do you deliver eCRM analytics in real time across all channels?

If the answer to all questions is yes -- Congratulations!
You are doing very well. If the answer is NO, we can help.

 To find out more, contact

 Gregory Piatetsky-Shapiro
 VP and Chief Scientist,  Analytics
 Xchange
 89 South Street
 Boston, MA 02111
gps@xchange.com
     tel: 617-790-2516 efax: 413-828-0271

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