News

BOSTON, and DALLAS, June 8 /PRNewswire/ -- Exchange Applications, Inc., (Nasdaq: EXAP - news), now doing business as Xchange, Inc., announced today that it has signed an agreement to acquire privately held CustomerAnalytics, software and services provider (based in Dallas, Texas). Upon completion of the acquisition Xchange will integrate CustomerAnalytics' EnAct, a planning application for front line customer contact, into its eCRM (eCustomer Relationship Management) solution suite Xchange 4.0. Xchange will become the first eCRM solutions provider to enable click-and-mortar companies to:

• Analyze profit opportunities and execute and measure marketing offers and campaigns in a local office, branch or outlet;
• Close the loop between centralized and local marketing, by recommending the best tactics at both the local point of customer interaction and the centralized corporate level to make each customer relationship more profitable, and then tying information, results and feedback gathered at both levels back to a central data warehouse;
• Target and deliver proactive and reactive personalized communications across every possible customer touch point (email, call center, Web site, direct mail, face-to-face interactions);
• At the local and centralized corporate level, identify who to target (based on profitability potential), what to offer and how to best execute that offer.