KDnuggets : News : 2000 : n14 : item12    (previous | next)

Courses

From: MAMoloney1@aol.com
Date: Wed, 12 Jul 2000 12:37:35 EDT
Subject: Webminer Camp: Web Data Mining for Personalization and eCRM, Chicago (Aug) and NY (Sep)
WEBMINER CAMP:  "Web Data Mining for Personalization and eCRM"
August 9-10, 2000 - Chicago, IL  (Sears Tower)
September 13-14, 2000 - New York, NY (TriBeCa Grand Hotel)

Sign up for the premiere event devoted exclusively to the analysis of
web data for e- commerce and customer retention.  The honeymoon is
over for most dot-coms, many of which have yet to turn a profit.
E-retailers are discovering that you need much more than 'branding'
you need to be mining your web data to understand customer behavior
and manage customer relationships and marketing campaigns.  The key to
survival in e- commerce is mining your online interactions to build
customer loyalty.  Find out how in this two-day tutorial on the latest
products, services, techniques and technologies for creating,
enhancing and mining web data.  To register or for more information
please see www.webminer.com/camp.htm.

Attendees

Vice Presidents, Directors and Managers of Marketing, Strategic
Marketing, E-commerce, Customer Relationship Management, Customer
Retention, Customer Information Management, Data Mining, Marketing
Research & Analysis, Data-Driven Marketing, Modeling & Analytics, Data
Modeling, Customer Data Synchronization, Sales & Marketing,
Information Technology, Database Marketing, Business Development,
Direct Marketing, Business Intelligence and Interactive Marketing.
CEOs and CTOs of Internet companies.

Companies Represented

Blue Martini, Chevron, Cogit, Compaq, Cyber Dialogue, Digital Impact,
E.piphany, eToys, Fair Isaac, Fingerhut, Fireman's Fund Insurance,
GTE, HNC, Hewlett-Packard, i2, IBM, Lockheed Martin, Lycos, McKinsey &
Company, MindLab, Netcentives, Net Perceptions, Ogilvy One, Oracle,
PeopleSoft, Perot Systems, SAS Institute, SPSS, Inc., Sequent,
Verisign, Wall Street Journal Interactive, Web Trends and others
associated with banks, telephone companies, manufacturing and
e-retailing.

KDnuggets : News : 2000 : n14 : item12    (previous | next)

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