CoursesFrom: MAMoloney1@aol.comDate: Wed, 12 Jul 2000 12:37:35 EDT Subject: Webminer Camp: Web Data Mining for Personalization and eCRM, Chicago (Aug) and NY (Sep) WEBMINER CAMP: "Web Data Mining for Personalization and eCRM" August 9-10, 2000 - Chicago, IL (Sears Tower) September 13-14, 2000 - New York, NY (TriBeCa Grand Hotel) Sign up for the premiere event devoted exclusively to the analysis of web data for e- commerce and customer retention. The honeymoon is over for most dot-coms, many of which have yet to turn a profit. E-retailers are discovering that you need much more than 'branding' you need to be mining your web data to understand customer behavior and manage customer relationships and marketing campaigns. The key to survival in e- commerce is mining your online interactions to build customer loyalty. Find out how in this two-day tutorial on the latest products, services, techniques and technologies for creating, enhancing and mining web data. To register or for more information please see www.webminer.com/camp.htm. Attendees Vice Presidents, Directors and Managers of Marketing, Strategic Marketing, E-commerce, Customer Relationship Management, Customer Retention, Customer Information Management, Data Mining, Marketing Research & Analysis, Data-Driven Marketing, Modeling & Analytics, Data Modeling, Customer Data Synchronization, Sales & Marketing, Information Technology, Database Marketing, Business Development, Direct Marketing, Business Intelligence and Interactive Marketing. CEOs and CTOs of Internet companies. Companies Represented Blue Martini, Chevron, Cogit, Compaq, Cyber Dialogue, Digital Impact, E.piphany, eToys, Fair Isaac, Fingerhut, Fireman's Fund Insurance, GTE, HNC, Hewlett-Packard, i2, IBM, Lockheed Martin, Lycos, McKinsey & Company, MindLab, Netcentives, Net Perceptions, Ogilvy One, Oracle, PeopleSoft, Perot Systems, SAS Institute, SPSS, Inc., Sequent, Verisign, Wall Street Journal Interactive, Web Trends and others associated with banks, telephone companies, manufacturing and e-retailing. |
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