Jobs

SUMMARY:
Responsible for maintaining and enhancing the information content of the
Fleet customer database.  Works with (1) Financial MIS to ensure
consistency between measures of customer and product profitability on the
database with techniques used in Fleet's financial management reporting,
(2) external data providers to identify data overlays or purchased lists
that would profitably enhance our understanding of our customer base
and/or aid in targeting customers and prospects for increased revenue, (3)
external database technology providers (e.g. Harte Hanks, Exchange
applications) to manage the implementation of enhancements to the database
or the technology used on the database, (4) business line and operations
management to implement changes in data collection processes in order to
improve the quality of the customer information available on the database,
and (5) business line marketing managers to aid in interpretation and use
of the measures, and with other CDMA personnel to implement changes and
improvements.  May be responsible for maintaining the CDMA data dictionary
and/or documentatin of database content and software capabilities.

RESPONSIBILITIES:
1.  60%  Plan and oversee the execution of improvements in the measures of
customer and product profitability maintained on the database.  Gather the
information necessary to specify changes to the algorithm and work with
the appropriate database programmers to implement the changes.  Stay
abreast of developments in Financial MIS which should be incorporated in
the database.  AND/OR Design and implement programs to continually monitor
and test the quality of the information in the database.  Coordinate the
implementation of enhancements to the database or the technology used on
the database.  AND/OR Identify data overlays or purchased lists that would
profitable enhance our understanding of our customer base and/or aid in
targeting customers and prospects for increased revenue.  Implement new
overlays as needed and test the data for coverage and quality.  AND/OR
Coordinate efforts to develop segmentation models to support business line
customer profitability management and target marketing programs.  Work
with business line managers, Corporate Marketing, CDMA Analytics staff,
and CDMA Target Marketing staff to understand the needs, create a project
to build the model, and implement the new information on the database.
AND/OR Identify, evaluate, and implement changes in data collection
processes in order to improve the quality of the customer information
available on the database, working with business line and operations staff
as appropriate.

2.  20%  Document the information available in the database (and software
capabilities for accessing that information) in forms appropriate for
different audiences and make this documentation available.  Communicate
improvements as they are planned and as they occur.  Prepare and make
presentations as appropriate.

3.  10%  Work with business line and CDMA analysts to help them understand
the nature of the measures and the applicability of those measures to a
particular problem at hand.  Support analyses using these measures as
appropriate, working with other CDMA staff as necessary.

4.  10%  Perform quality control on the database after each load to ensure
that the information is accurate and complete.

SKILLS:

1.  Knowledge of customer, product, and organizational profitability
methodologies in financial services and their implementation.  Strong
financial management skills, with a preference for experience in P&L
reporting.

2.  Knowledge of data quality and data administration techniques;  ability
to design data quality improvement processes and manage staff in the
implementation of those processes, including re-engineering data
collection processes.

3.  Knowledge of consumer and small business information sources and how
to combine them to improve the power of database marketing and behavioral
analysis.  Knowledge of external list sources and their
efficiency/effectiveness.

4.  Knowledge of segmentation modeling methodologies and techniques.
Knowledge of statistical analysis techniques and the use of segmentation
in direct marketing.

5.  Self-starter;  ability to work with minimal supervision.

6.  Knowledge of marketing principles;  marketing analyst or product
management experience would be most desirable.

7.  Proven aptitude for problem-solving.

8.  Strong interpersonal skills; and strong communications skills,
particularly with respect to written documentation and presentation.

9.  Familiarity with DSS tools, particularly SAS and Cognos.

FLEETBOSTON FINANCIAL IS FOCUSED ON ACTIVITIES RELATED TO CUSTOMER
BEHAVIORAL ANALYSIS RELATIONSHIP MANAGEMENT AND INFORMATION-BASED
MARKETING. IN ORDER TO BETTER UNDERSTAND AND SERVE OUR CUSTOMERS. WE
UTILIZE A STATE-OF-THE-ART DATA WAREHOUSE AND ASSOCIATED ANALYTICAL AND
MARKETING SOFTWARE.  THIS AND OTHER CAREER OPPORTUNITIES ARE AVAILABLE FOR
EXPERIENCED PROFESSIONALS WITH THE QUALIFICATIONS LISTED ON EACH POSITION
DESCRIPTION. IN ADDITION TO THE REQUIREMENTS FOR THIS POSITION,
FAMILIARITY WITH THE FOLLOWING AREAS, DISCIPLINES, SKILLS AND/OR TOOLS IS
USEFUL IN MANY OF THE CAREER OPPORTUNITIES: CUSTOMER RELATIONSHIP
MANAGEMENT (CRM0, DATA MANAGEMENT, DATA MINING, CUSTOMER PRIVACY,
REGULATORY COMPLIANCE, QUANTITATIVE ANALYSIS, TECHNICAL ANALYSIS, SAS,
COGNOS IMPROMPTU, COGNOS AND POWERPLAY TOOLS, DATA MODELING, BEHAVIORAL
MODELING ANALYSIS, SCHOSTASTIC MODELING, EMPIRICAL ANALYSIS, NEURAL
NETWORKS, MARKET PROJECTIONS, AD-HOC REPORTING, SQL PROGRAMMING, DIRECT
MARKETING, CAMPAIGN MANAGEMENT, PROJECT MANAGEMENT AND OTHER
DATAWAREHOUSING FUNCTIONS.

E-mail your resume to: nancy_t_o'sullivan@fleet.com,
Subject: Resume from KDNuggets