Courses

SAS has teamed with e-Intelligence expert Ismail Parsa of Epsilon to
offer a three-day seminar entitled Mining Web Data for Personalization
Solutions. (Full details at http://www.sas.com/bks/webmining ).

DECEMBER 6-8 in Boston, Massachusetts, is the next scheduled seminar.

From this seminar, you will gain an understanding of mining consumer
navigational patterns and purchase behavior to support marketing,
sales and personalization solutions as they relate to one-on-one
targeted marketing.

Topics addressed are:
     * Data Sources on the Web, Enhancing Web Data, and Integration with
       Offline Data
     * e-Metrics: Measuring Success on the Web
     * Clickstream Analysis for Personalization
     * Overview of Web Log Analysis, Web Mining Solutions/Technologies,
       and e-Business Platforms

Ismail Parsa will be presenting the seminar at these locations:
     Boston, Massachusetts    Dec. 6-8, 2000
     Orlando, Florida	      Jan. 24-26, 2001
     Phoenix, Arizona	      Feb. 14-16, 2001
     Austin, Texas	      Mar. 7-9, 2001
     Seattle, Washington      Apr. 18-20, 2001
     New York, NY	      May 7-9, 2001
     Atlanta, Georgia..	      May 21-23, 2001
     Boston, Massachusetts   Jun. 25-27, 2001

To learn more about the seminar visit: http://www.sas.com/bks/webmining