KDnuggets : News : 2000 : n24 : item7    (previous | next)

Software

From: Sergei Ananyan s.ananyan@megaputer.com
Date: Mon, 4 Dec 2000 16:13:05 -0500
Subject: Megaputer WebAnalyst Server 1.0, application server for e-Commerce
MEGAPUTER Intelligence Inc., http://www.megaputer.com,  announced the release
of WebAnalyst Server 1.0, an intelligent application server for
individualized e-commerce. The system increases the functionality of
your existing web server by adding data and text mining capabilities
that help learn the visitor interests and serve the most relevant
resources in response to every request.

WebAnalyst Server is the next step in intelligent
e-commerce. WebAnalyst Server enables automated individualized
marketing; discovery and immediate implementation of cross-sell
opportunities; and extensive, customized data collection. WebAnalyst
Server profiles your website resources using sophisticated text
analysis techniques, applies the most sophisticated data and text
mining algorithms to determine your visitor interests and preferences,
and then dynamically identifies the most appropriate resources to
serve each visitor at every moment - all behind the scenes, completely
automated, and available 24-7-365.

This allows your website to:

  * Unobtrusively learn the interests of your visitors, based on their
    interaction with the website. User profiles are modifed in real time
    as more information is learned.

  * Automatically match the best available resource to the interests
    of the visitor. This allows you to serve targeted banner ads,
    suggest related links, or provide dynamic, personalized content.

  * Perform real-time response prediction. "Is this visitor going to
    make a purchase?"

  * Perform real-time prospect valuation. "How much is this visitor
    going to spend?"

  * Predict when a visitor is about to leave your site, and provide
    incentives to stay.

  * Identify and act on cross-sell and up-sell opportunities.

  * Reveal clickstream patterns in your site. "What paths do most
    users follow?" "What paths do my most valuable users follow?"

  * Increase overall user satisfaction of your site.

The Megaputer development team seeks partnering with mid-size to large
e-commerce companies interested to test-drive WebAnalyst Server in a
real world environment, arming their websites with intelligent
customization capabilities. The incentives and terms of the project
can be found at the Megaputer website http://www.megaputer.com.  The first
two e-tailers responding to this announcement will be entitled to free
evaluation of WebAnalyst Server and a special discount of 75% off the
listed price of the system.

Founded in 1993, Megaputer is a leader in software for Business and
Web Intelligence.  The company provides a complete family of
innovative solutions that help customers make better business
decisions.  Megaputer offers best-of-breed tools for data mining,
semantic text analysis, and web data analysis.

		#########

Megaputer and PolyAnalyst are registered trademarks of Megaputer
Intelligence Inc. in the United States and/or other countries.  The
names of other companies and products mentioned herein may be the
trademarks of their respective owners.

For more information:
Sergei Ananyan, Megaputer, (812) 330-0110, s.ananyan@megaputer.com
Note to editors: If you are interested in viewing additional information
on Megaputer, please visit the Megaputer Web page at http://www.megaputer.com/.

KDnuggets : News : 2000 : n24 : item7    (previous | next)

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