Publications

Azer Bestavros (Allaire Corp.) argues that the bulk of the opportunity for increasing ROI via personalization lies in the ranks of the unpopular. Under the curse of Zipf's Law, the challenge for personalization expands from connecting customers to items based on popularity to connecting individual customers to items they want on a person-by-person basis.

Source http://www.personalization.com/soapbox/contributions/zipf_curse.htm