Briefs

ORLANDO, Fla.--(BUSINESS WIRE)--Dec. 4, 2000

Prime Response, Inc. (NASDAQ, EASDAQ: PRME), a leader in
business-to-consumer relationship marketing, and SPSS Inc. (NASDAQ:
SPSS), a provider of analytical customer relationship management
solutions, today announced at the National Center for Database
Marketing Conference , a strategic partnership that will enable
companies to interact more profitably with customers through better
marketing initiatives. Under this agreement, the companies will
jointly sell and market their solutions to current and future
customers. The relationship between the companies is expected to
evolve from today's initial announcement to include a number of
options, including tighter and more seamless integration between the
companies' product lines. The combination of PrimeResponse's marketing
automation and SPSS' analytical technologies gives B-to-C customers a
unique and powerful solution which enables more personalized and
profitable marketing at all customer touchpoints.

see http://www.spss.com/press/template_view.cfm?PR_ID=296