Briefs

Unica™ Corporation Launches Industry's First Context Server New
Affinium Interact™ Delivers Dynamic, Highly-personalized
Interactions Through Real-time Channels - Including Web and Contact Center.

Orlando, FL - December 4, 2000 - Unica Corporation (Lincoln, MA), a
provider of award-winning analytical CRM and marketing automation
solutions, today introduced the industry's first platform for serving
analytically-based, context-sensitive customer information to
real-time marketing channels.

Affinium Interact leverages customer information gathered from
multiple data sources to create a complete and predictive view of
customer behavior and to deliver highly-personalized, up-to-the-minute
recommendations for interacting with individuals via Web, contact
center, wireless, or other real-time channels. Affinium Interact
increases a company's ability to maximize the value of interactions
with both known and anonymous visitors. The product, which is being
demonstrated for the first time in Unica's booth at the NCDM
Conference, makes use of advanced technology to assure ultra-fast
response times.

Source http://www.unicacorp.com/news/interactpress.html