KDnuggets : News : 2001 : n02 : item27    (previous | next)

Briefs

SAS(R) e-Intelligence integration with iPlanet(TM) BillerXpert
SANTA CLARA, Calif.  & amp; CARY, N.C.--(BUSINESS WIRE)--Jan. 16, 2001

Companies that deliver bills over the Internet will find it easier to
predict customer requirements and requests, sharpen marketing strategy
and improve customer care with a new solution being developed and
marketed by iPlanet E-Commerce Solutions (TM), a Sun-Netscape
Alliance, and SAS Institute, the market leader in e-intelligence and
data warehousing.

SAS and iPlanet today announced they have begun integration of SAS(R)
e-Intelligence, data mining and analytical customer relationship
management (CRM) software with the iPlanet BillerXpert software, a
comprehensive Internet bill presentment and payment (IBPP)
solution. As a result, the iPlanet BillerXpert enterprise customers
will be able to access, manage and analyze their customer and billing
data to predict customer behavior more precisely, evaluate and segment
customers more accurately, and understand customer preferences more
fully.

SAS will add an e-Intelligence layer - including analytical CRM
components for marketing automation/campaign management and
personalization - specifically tailored for billers and
billing-service providers offering services over the Web. This layer,
built with the company's award-winning SAS/Warehouse Administrator(R)
data warehouse and Enterprise Miner(TM) data mining software packages,
will provide billers with a repository of analytical models to apply
to billing data gathered in the iPlanet BillerXpert database.

see www.iplanet.com

KDnuggets : News : 2001 : n02 : item27    (previous | next)

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