BriefsSAS(R) e-Intelligence integration with iPlanet(TM) BillerXpertSANTA CLARA, Calif. & amp; CARY, N.C.--(BUSINESS WIRE)--Jan. 16, 2001 Companies that deliver bills over the Internet will find it easier to predict customer requirements and requests, sharpen marketing strategy and improve customer care with a new solution being developed and marketed by iPlanet E-Commerce Solutions (TM), a Sun-Netscape Alliance, and SAS Institute, the market leader in e-intelligence and data warehousing. SAS and iPlanet today announced they have begun integration of SAS(R) e-Intelligence, data mining and analytical customer relationship management (CRM) software with the iPlanet BillerXpert software, a comprehensive Internet bill presentment and payment (IBPP) solution. As a result, the iPlanet BillerXpert enterprise customers will be able to access, manage and analyze their customer and billing data to predict customer behavior more precisely, evaluate and segment customers more accurately, and understand customer preferences more fully. SAS will add an e-Intelligence layer - including analytical CRM components for marketing automation/campaign management and personalization - specifically tailored for billers and billing-service providers offering services over the Web. This layer, built with the company's award-winning SAS/Warehouse Administrator(R) data warehouse and Enterprise Miner(TM) data mining software packages, will provide billers with a repository of analytical models to apply to billing data gathered in the iPlanet BillerXpert database. see www.iplanet.com |
Copyright © 2001 KDnuggets. Subscribe to KDnuggets News!