Courses

SAS has teamed with CRM experts Michael Berry and Gordon Linoff of
Data Miners to offer a three-day seminar entitled Customer
Relationship Management Through Data Mining. (Full details at
http://www.sas.com/bks/crm)

March 7-9 in Atlanta, Georgia, is the next U.S. scheduled seminar, and
Michael Berry will be the instructor.

From this seminar, you will learn how to apply data mining at the critical
points of the customer lifecycle:
     * Acquisition
     * Retention
     * Loyalty

You will also be lead through a process that will help you achieve vital
CRM goals:
     * Increase customer lifetime value
     * Segmentation of customers by profitability
     * Segmentation of customer by risk of default/churn
     * Integration of data mining into the full marketing process
     * Improved customer retention
     * Increased wallet share

Either Gordon Linoff or Michael Berry will be presenting the seminar at
these locations:
     	Atlanta, Georgia	March 7-9, 2001 - Only 14 seats left!
	Toronto, Canada		March 28-30, 2001
	Seattle, Washington	April 9-11, 2001
     	New York, NY		May 2-4, 2001
     	Boston, Massachusetts	June 6-8, 2001
     	Chicago, Illinois	June 25-27, 2001

To register for this seminar visit:
http://www.sas.com/apps/natraining/course.jsp?name=dmcrm#schd and
click the register button next to the preferred date and location
(When registering use order code DMCRM-BCD.)