Briefs

22 Jan 2001. Applied Predictive Technologies (APT), the leading
provider of adaptive CRM marketing optimization software platforms for
online and brick-and-mortar businesses, launched its Adaptive
Marketing Suite v1.0.  The product suite leverages a company's
existing CRM system or data gathering efforts and accurately predicts
customer behavior to help companies optimize marketing programs
executed through multiple channels.  For more information on the
product or APT, visit www.PredictiveTechnologies.com