Briefs

Portland, OR (January 26, 2001) – ADtagger (www.adtagger.com) has
announced the launch of its proprietary, Internet-based
advertising tracking system designed to meet the unique reporting
needs of online advertisers and advertising agencies.  ADtagger’s
customizable services measure and report post-click activity
derived from Internet advertising, equipping clients with the
essential figures for campaign analysis.

“ADtagger answers a growing need in the online advertising
industry for a flexible, accurate and reliable post-click ad
tracking system,” said Mark Grimes, ADtagger’s chief executive
officer.  “ADtagger’s tailored reports deliver vital performance
data, empowering advertisers and advertising agencies to make
immediate modifications to advertising creative, landing pages,
Web site content, media buys or budget allocation to optimize an
online campaign and maximize the return on investment.”

ADtagger gathers data on an advertiser’s specific objectives –
including downloads, subscriptions, lead generations, form fill
outs and sales – and produces real-time, interactive reports
categorized by individual publisher site, advertising creative
and landing page.  ADtagger enables advertisers to monitor the
success and effectiveness of an online campaign through
measurable data, including visitor traffic, click-through rate
and total clicks, duration of visit, conversion rate and return
on investment.

About ADtagger
ADtagger was created by eyescream interactive, inc., one of the
premier online advertising agencies in the country, to offer a
comprehensive solution to the stringent reporting needs of its
advertising clients.  ADtagger’s reporting system is stored in an
SQL database, providing the flexibility for a multitude of
reporting detail, while remaining resistant to the frequent
breakdowns characterized by more complex commercial tracking
systems.  Some of ADtagger’s clients include Gator.com, Lindal
Cedar Homes, HCI Direct, e24/7, RightNowTech, and SchoolPop.

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For more information:
Michael McDonald
PR Manager
eyescream interactive, inc.
mailto:michaelmcdonald@eyescream.com