Briefs

Monday, February 5, 2001.  AccuWeather.com has introduced
Weather-Triggered Marketing, a way to target ads online to consumers
based on current weather conditions in any zip code. The company will
be testing the service until Feb. 15.

During the test of the service, visitors to www.accuweather.com who
view the site where the local temperature is below 40 degrees will
receive a special, targeted banner ad for Haband Parkas. AccuWeather
said it can offer Weather-Triggered Marketing based on specific
temperatures, precipitation, wind speed, UV index, snow, ice and other
weather conditions.

AccuWeather.com Web site received 4.5 million unique users in December
and recorded 40 million page views. The company developed the
technology behind the targeting system in-house.

Source http://www.dmnews.com/articles/2001-02-05/12977.html