Publications

As the Web analytics market grows from $425 million in 2000 sales to a
projected $4 billion in 2004, one Boston-area company in the education
technology space, HighWired.com, illustrates the potential bottom-line
return on data mining investments. The company began a concentrated
business-intelligence campaign in mid-2000, and the lessons it has
learned apply well to other companies that may be considering similar
initiatives. To begin, it helps to understand what information sources
data miners might target.

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