Courses

SAS has teamed with e-intelligence expert Ismail Parsa of Epsilon to
offer a three-day seminar entitled Mining Web Data for Personalization
Solutions. (Full details at http://www.sas.com/bks/webmining)

April 18-20 in Seattle, Washington, is the next scheduled seminar.

From this seminar, you will gain an understanding of mining consumer
navigational patterns and purchase behavior to support marketing,
sales and personalization solutions as they relate to one-on-one
targeted marketing.

Topics addressed are:
     * Data Sources on the Web, Enhancing Web Data, and Integration with
       Offline Data
     * e-Metrics: Measuring Success on the Web
     * Clickstream Analysis for Personalization
     * Overview of Web Log Analysis, Web Mining Solutions/Technologies, and
       e-Business Platforms

Ismail Parsa will be presenting the seminar at these locations:
     Seattle, Washington		April 18-20 - Only 14 seats left!
     New York, New York			May 7-9 - Only 22 seats left!
     Atlanta, Georgia			May 21-23 - Register Early!
     Boston, Massachusetts		Jun. 25-27 - Register Early!
     San Francisco, California		July 25-27 - Register Early!
     Rockville, Maryland		August 26-28 - Register Early!
     Chicago, Illinois			Sept. 26-28 - Register Early!

To register for this seminar
click here
and click the register button next to the preferred date and location
(When registering use order code BWC-MWDPS.)