Briefs

CHICAGO, March 5, 2001 - Jubii, Denmark's largest Web portal, has seen ad click-through rates jump by as much as 50 percent as a result of implementing SPSS Web mining tools. Other organizations including Web analysis firms Raydium Inc. and Buystream have expanded the services they offer their clients with SPSS Web mining technology.

Jubii is the most visited Web portal in Denmark, seeing more than 2 million visitors in a typical month. In addition to traditional portal offerings such as news and entertainment channels, a search engine and shopping, Jubii sees specialized content as one of the foundations of its future success.

Jubii is achieving a high level of personalization with the help of Clementine, SPSS' data mining workbench, and SPSS Consulting Services. Larsen launched a massive customer profiling project in November 2000. Beginning with a relatively small number of loyal users, the project assigned profiles to each of them based on the pages they viewed and the time of day they visited. These profiles, which are updated upon each new visit, are then fed into data models that determine which banner ad is most appropriate for the visitor. The initial project was so successful-ad click-through rates increased by 30 to 50 percent-that it has recently been expanded to cover the entire portal.

See www.spss.com/press