Briefs

Network World, 03/05/01. Kirkland, Wash. - Talisma this week will
announce an updated version of its customer-relationship management
suite that will help e-commerce ventures keep track of what customers
are doing and help them when needed.

The Talisma eCRM Suite, which uses the Microsoft SQL database to
create a customer interaction profile, can be used by a call center
representative or sales agent with a Web browser to find a summary of
customer interaction on the Web, e-mail or by phone, as well as
purchase history. With a proprietary data-mining tool now integrated
into eCRM Suite, Talisma users can execute more complex applications,
such as determining marketing campaigns based on customer buying and
contact patterns.

Talisma's eCRM is available now and includes a variety of software
connectors to accept data from other applications from Remedy,
BroadVision and Vignette, to name a few, so the eCRM data-mining
capability could also be used to extract e-commerce reports from these
vendor e-commerce applications.

See http://www.idg.net/ic_466702_1794_1-483.html