Briefs

CARY, N.C.--(BUSINESS WIRE)--March 21, 2001--
Market leader in analytical CRM adds campaign management to arsenal

SAS Institute, the world's leading vendor of analytical customer
relationship management (CRM) solutions, today announced that it has
acquired the business of Intrinsic, a UK-based campaign management
software vendor, for an undisclosed sum.

Intrinsic employees will be offered employment with SAS.

The acquisition follows a successful partnership through which SAS and
Intrinsic developed the end-to-end SAS Solution for Enterprise
Marketing Automation (EMA). The partnership was announced in June
2000, when SAS made an investment of (pound)4 million (US$5.78
million) in Intrinsic.

"We recently announced a strategy to begin acquiring technology that
complements our solutions when it will help us bring those solutions
to market more quickly," explained Dr. Jim Goodnight, SAS president
and CEO. "Our initial partnership with Intrinsic proved that we can be
very successful offering an end-to-end analytic CRM solution. We see
great potential for growth in this sector and the acquisition of
Intrinsic ensures the continued success of our Enterprise Marketing
Automation solution."

"The acquisition of Intrinsic (one of the leading European campaign
management tools) by SAS, one of the world's leading data mining
vendors should enable the creation of a compelling enterprise
marketing automation solution," said Gareth Herschel, Gartner Analyst,
CRM and Business Technology.

See www.sas.com