KDnuggets : News : 2001 : n07 : item27    (previous | next)

Briefs

Quadstone and Data Miners Team Up to Demystify Predictive Marketing
Mar 27, 2001, Boston, MA. Analytic CRM software provider Quadstone and
independent consultants Data Miners have formed a partnership that
includes a reciprocal arrangement for professional services, allowing
both partners to call on the service resources of the other in client
engagements, the installation of the Quadstone System at Data Miners
and a joint effort to produce a customer behavior modeling course
aimed at direct marketing analysts.

The two-way professional services agreement will see the partners
working together to offer Quadstone�s current and prospective clients a
broader, independent analytical CRM consultancy, in addition to the data
analysis services already available from Quadstone�s in-house team.
Conversely, Data Miners will add flexibility to its offering by being
able to call on the comprehensive service resources at Quadstone. The
partners are already working on their first joint engagement at a major
financial services organization.

Headed by renowned data mining authorities Michael Berry and Gordon
Linoff�authors of the industry standard texts Data Mining Techniques for
Marketing, Sales and Customer Support and Mastering Data Mining�Data
Miners specializes in applying advanced data mining techniques to
customer intelligence issues. Past and present clients include Bank of
America, Skytel, The New York Times, Liberty Mutual, John Hancock,
Hummingbird Communications, VoiceStream, American Express, Compaq.

See www.Quadstone.com or
www.data-miners.com for further information.

KDnuggets : News : 2001 : n07 : item27    (previous | next)

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