Briefs

International CRM (customer relationship management) providers Norkom Technologies announced the delivery of their market automation platform, Norkom Alchemist(tm) Version 3. This development brings to market a complete stand alone "analysis to action" architecture which also fully integrates with existing operational and third party applications. Version 3 takes Norkom Alchemist beyond the data mining and analytical foundations and differentiates it as 'the platform' that delivers intelligent and interactive market automation. This enables organisations to deploy campaigns that are customer focused, personalised and reflective of an organisations' business goals such as customer acquisition, retention, cross-sell/up-sell and lifetime value.

Key features of the product include:

* A comprehensive range of high performance data mining algorithms. These enable organisations to understand the how and, most importantly the why, of customer behaviour at an individual customer level.

* Intelligent Agents that automatically drive interactive marketing campaigns, via workflow and business-process rules. This allows personalised one-to-one marketing or customer interaction via multiple channels and customer interfaces across the enterprise, including email, SMS or WAP applications.

* An advanced visualisation suite that allows all business users quickly and easily comprehend the vast and detailed intelligence delivered by Norkom Alchemist.

* Open integration with third party systems and other operational CRM applications.

See www.norkom.com