Jobs

Like vacations? Want to work in the travel industry? Want to take marketing for a $500M business to new heights in a big way? We're looking for a Director of Database Marketing to help us get there. We're the largest and most experienced company in our industry. We're based in Parsippany, NJ with offices around the world. We have a dynamic work environment and a diverse team of fun, talented people. Onsite facilities include cafeteria, gym and the ability to help people plan their vacations using the Internet.

Position Summary:

Manage and develop Database Marketing projects for supporting business priorities and existing marketing programs. Help direct, develop and analyze state-of-the-art database marketing campaigns, statistical models (e.g. customer acquisition, cross-sell), campaign analyses (real-time and back-end), mission-critical business and adhoc quantitative analyses using a combination of analytical in-house tools, technological capabilities and strategic know-how in support of customer relationship marketing programs. This position provides tremendous opportunities for contribution to the business bottom-line and places great emphasis on applying marketing analysis and customer knowledge to grow RCI shareholder value. The individual will play a critical role in the RCI future E-Commerce, CRM and Marketing Data Mart projects.

Individual must be able to provide leadership and strong initiative for developing, analyzing and executing new business opportunities (e.g. customer lifestage management) and marketing programs. He or she will do this by being aware of business issues/needs/priorities and current information technology data sources and mining tools, industry use of advanced database marketing techniques so as to provide an ongoing competitive advantage to the business. Ability to continually identify areas of marketing growth potential within the database and historical information knowledge, and propose and execute analytical blueprint/concept for implementation (e.g. how to tailor communications to customers at point of sale or customer interaction at service call). This position will have profit and Loss responsibility. Develop and analyze marketing program hypotheses jointly conceived by resorts, call centers, and business research. Individual must also be able to work with the statisticians and database analysts to translate hypotheses into database queries, analyze and transform consumer results into actionable programs to help grow the business. Provide profitability analysis and strategic recommendations for improvements of future acquisition programs and product development - able to write business presentations and communicate ideas.

Requirements:

• Ideally, 5+ years of database marketing, knowledge implementation and statistical modeling experience, including system analysis, project management, data mining, strategic planning, problem solving, consulting and database implementation
• Ideally, Strong project management work experience in key direct-to-consumer marketing programs, application of statistical techniques, modeling tools, technical experience in consumer data and customer marketing database technology. Able to use MIS, web-based and ad hoc reporting tools. Ability to work with statistician and quantitative teams and manage marketing calendar and strategies.
• MBA in Marketing and concentration in Quantitative Sciences or Statistics is highly desirable. Bachelors (or higher) in Statistics/Operations Research/Marketing Sciences or equivalent a plus
• Superior problem solving and innovative analytical skills with ability to work independently and in team environment commitment to creating a learning organization. Fast learner and keen acumen for monitoring and influencing business results.
• Initiative, self motivation, good judgment and commitment to taking on assignments of increasing responsibility
• Superior communication skills and ability to work with diverse functional teams within RCI and gain consensus on marketing strategies and implementation schedule.