Briefs

Summary: Oracle9i adds two data mining algorithms: Naive Bayes and Association Rules, binning, and reverse pivoting. Oracle9i offers OLAP with the relational database.

REDWOOD SHORES, Calif., April 18 /PRNewswire/ -- Oracle Corp. (Nasdaq: ORCL), today announced that it will formally introduce Oracle9i(TM) Advanced Analytic Services with the availability of the Oracle9i Database, scheduled for the first half of this year. With Oracle9i Advanced Analytic Services,

Oracle has embedded two data mining algorithms (Naive Bayes and Association Rules) within the Oracle9i Database. Oracle9i Data Mining adds binning and reverse pivoting data transformation functions to Oracle's already powerful set of data management and data transformation tools. All model-building and scoring functions are available through a Java-based API. Oracle9i delivers a powerful infrastructure for application developers to build integrated business intelligence applications without having to off-load massive volumes of data into a separate engine to mine the data.

Oracle today also announced Oracle Personalization, a real-time recommendation application which utilizes Oracle9i's embedded data mining functionality to dynamically serve personalized recommendations to both anonymous Web visitors and registered customers, enabling improved 1:1 marketing for e-businesses.

See http://www.oracle.com/tellmemore?666951 for more information.