Briefs

DANBURY, Conn.--(BUSINESS WIRE)--Aug. 17, 2001

Information Resources, Inc. (NASDAQ:IRIC) and the Kenosia product
group of Bristol Technology, Inc. (www.bristol.com), announced today
that IRI has become a certified provider of data management and
integration services for the full line of Kenosia's retail data
analysis software products.

"Customers will now benefit from the unparalleled understanding of
their market through the combined strength of IRI's information and
analytical prowess coupled with Kenosia's award-winning software
solutions," says Joe Durrett, Chairmain and CEO, IRI. "Our alliance
with Kenosia represents a significant expansion of IRI's ability to
improve the reach and impact of our information and services. We are
committed to business relationships that bring best of class
technology to our clients. DataAlchemy is 'CPGNetwork.com friendly'
and our client service teams will fully integrate it in our solution
offerings to clients."

For additional information, see www.kenosia.com and
www.bristol.com