Briefs

U.S.-based Analytic Software Company will Deliver Simple, Powerful
Data Modeling Solutions Enabling Better Business Decision Making for
UK Organizations

San Francisco, CA - September 5, 2001 - KXEN', a global analytic
software company that provides powerful, predictive and descriptive
modeling technology for both data mining professionals and business
decision-makers, today announced the launch of its groundbreaking data
modeling products in the UK.

Grayson Amies, KXEN's UK operation manager, said: "Peterborough is the
perfect location for our new UK sales office.  It's situated at the
very center of the East of England which is renowned worldwide for its
information technology, biotech, and telecom business - it's a dynamic
region for growing companies.  We are grateful for the on-going
support of the East of England Investment Authority and Greater
Peterborough Investment Agency in helping us to develop our UK
operations."

"In the economic slowdown, business intelligence (BI) is being hyped
as the technology that will enable companies to hang on to their
existing customers," explained Amies.  "According to a report by Giga,
the global BI market will be worth $17 billion by 2004.  KXEN's
software not only helps organizations retain customers, it will also
identify any new customers that are out there.  The launch of KXEN's
Peterborough operations is a boost for UK businesses that previously
could not afford extensive data mining resources, but will now be able
to predict customer behavior quickly and without consuming technical
expertise."

Roger Haddad, CEO of KXEN, said: "The fact that business data is
invaluable and that the years of experience it represents must be
drawn on as much as possible has been well documented.  Data modeling
enhances the data mining process enabling companies to draw critical
information from mountains of data and then turn that information into
knowledge.  Using predictive techniques, organizations can both
anticipate the behavior of existing customers and accurately identify
potential customers."

"By enabling business-focused staff to do this themselves in a
fraction of the time it would usually take an analyst, KXEN Components
free analysts from a time-consuming task and put the tremendous power
of the latest data technology where it is needed most - in the hands
of the people who can maximize commercial gain from analysis," added
Haddad.  "Using our software, all personnel will be able to extract
new knowledge on customers and markets."

KXEN Components can be easily integrated into existing applications
and specific industry solutions, including customer relationship
management, sales automation, supply chain management, network
management, financial technology, fraud, forecasting, and
biotechnology.  The KXEN suite automates the data preparation, coding,
and modeling process and enables users to build predictive and
descriptive models in near real-time.  KXEN software components are
available through systems integrators and original equipment
manufacturers including Accenture and Norkom.

For more information on KXEN, visit www.kxen.com.

KXEN and the KXEN logo are trademarks of KXEN, Inc.  All other
trademarks are the property of their respective owners.