CoursesFrom: Dori Pyles Date: 26 Nov 2001 Subject: SAS Customer Relationship Management Through Data Mining, Orlando, FL Jan. 28-30 SAS has teamed with CRM experts Michael Berry and Gordon Linoff of Data Miners to offer a three-day seminar entitled Customer Relationship Management Through Data Mining. (Full details at http://www.sas.com/bks/crm) Jan. 28-30 in Orlando, FL, is the next U.S. scheduled seminar. From this seminar, you will learn how to apply data mining at the critical points of the customer lifecycle: * Acquisition * Retention * Loyalty You will also be lead through a process that will help you achieve vital CRM goals: * Increase customer lifetime value * Segmentation of customers by profitability * Segmentation of customer by risk of default/churn * Integration of data mining into the full marketing process * Improved customer retention * Increased wallet share Either Gordon Linoff or Michael Berry will be presenting the seminar at these locations: Orlando, FL January 28-30, 2002 Englewood, CO February 20-22, 2002 New York, NY April 29-May 1, 2002 Register for this seminar here and click the register button next to the preferred date and location (When registering use order code BCQ-DMCRM.) |
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