BriefsApplix Integra combines interactive planning with CRM analytics
December 12, 2001. Applix (NASDAQ: APLX) today announced the launch of Applix Integra, the first real-time, enterprise-wide interactive planning and CRM analytics solution on a single platform. Applix Integra provides immediate visibility into operational data, which allows managers to quickly stabilize operational fluctuations and take advantage of unforeseen opportunities. Applix Integra integrates planning, analytics, business workflow, collaboration, exception alerting and forecasting. "Responsiveness is essential to operational success and it requires real-time access to key performance indicators across the business. For the first time, leaders of global, complex companies have a solution - Applix Integra - that enables them to monitor their business and respond to the marketplace on a continual basis," said Alan Goldsworthy, Applix President and CEO. "Comprised of two proven technologies on a single platform, Applix Integra rapidly handles complex business models and incredibly large volumes of data. Executives can now view customer information in context with financial data and perform truly interactive planning from a panoramic perspective complete with drill-down capabilities. What was once imagined is now possible...and will be demanded by forward-thinking enterprise leaders." Applix Integra seamlessly integrates disparate data from multiple applications - in real-time -- to give companies a clear picture of their operating status. It proactively alerts business users to operational fluxes, dramatically improving the speed, efficiency and relevance of corporate information. With an easy-to-view dashboard showing how business is doing right now, companies can improve predictability and performance, enhance collaboration and communication, and reduce operating costs. Applix Integra supports Web and wireless delivery so information is accessible anytime, anywhere. Applix Integra combines two proven, award-winning technologies - Applix iEnterprise and Applix iTM1 -- in an integrated application development platform to provide a truly holistic interactive planning and customer analytics solution. Applix customers and partners worldwide can upgrade to the Applix Integra platform and take immediate advantage of enhanced functionality and product features. Applix Integra is being developed for beta programs now and will be generally available in early 2002. For more information, please see www.applix.com
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